Communication Tips for Youth Sport Coaches

Communication Tips pic
Communication Tips

An Illinois Transportation Association board member, Perry Mandera is the president and founder of The Custom Companies, Inc., which dedicates itself to providing a wide variety of transportation services to its clients. In his personal life, Perry Mandera is a sports enthusiast who has coached baseball, basketball, and football at the youth level.

Here are some communication tips for youth sports coaches:

1. Minimize distractions in any way you can to maintain the children’s attention. When speaking to the collective, make sure there is nothing behind you that may take their attention away from what you are saying. A useful tip is to avoid speaking to children when the sun is directly behind you, as the glare cause their concentration to falter.

2. When talking to the children, squat or kneel to their level, which demonstrates respect and allows you to form tighter bonds with your players. Further, it allows you to maintain eye contact, lending your words more authority without making it seem as though you are speaking down to the child.

3. Maintain a positive tone when speaking about areas that need improvement. Tell the child what he or she does well and use this to segue into an area where you would like to see improvement. Always offer a plan of action, such as training drills, for players to focus on when you suggest improvement.

Custom Companies Expands to Include Choice Direct Logistics

The Custom Companies, Inc pic
The Custom Companies, Inc

Perry Mandera is the founder and president of The Custom Companies, Inc., a transportation solutions firm in Northlake, Illinois, that operates over 2,000 pieces of equipment nationwide. Under Perry Mandera’s leadership, The Custom Companies controls a number of successful expansions, including Choice Direct Logistics.

Choice Direct’s offerings serve direct-mail needs and capitalize on The Custom Companies’ 26 years of experience in innovation, using technologies and services previously unseen in the industry that enhance in-home control. Choice Direct also has more than 500,000 square feet of warehouse space in Chicago and Los Angeles, has direct airline and rail contracts, and has access to major processing and distribution sites of the US Postal Service (USPS), including sectional center and auxiliary service facilities as well as network distribution centers.

Authorized by the USPS, Choice Direct offers drop-shipment management systems (DSMS) with complete client visibility. Additionally, USPS authorization enables Choice Direct to deliver co-palletization services that improve home delivery and decrease client costs by combining mail trays from multiple shippers.

The Custom Companies Participate in Truck Driver Competition


The Custom Companies pic
The Custom Companies

With more than three decades’ experience in the industry, Perry Mandera owns and operates the Northlake, Illinois-based transportation solutions firm The Custom Companies, Inc. In June 2016, Perry Mandera’s business participated in the Illinois Professional Truck Driving Championship, an annual family-friendly event that welcomes truck drivers, truck enthusiasts, and customers alike.

Designed to promote truck-driver safety, the competition recognizes the safest commercial motor vehicle (CMV) drivers throughout Illinois. The championship features nine equipment classes. Participation is restricted to CMV drivers with an accident-free record for 12 months prior and who meet medical qualifications. Additional qualifications included a minimum of 1,200 hours of annual driving, at least 12 months employment in the trucking industry, and employment with a company affiliated with the American Trucking Association (ATA).

The 2016 Illinois Professional Truck Driving Championship took place June 10-11 at the Pheasant Run Resort in St. Charles. For this event, a no-exceptions-or-waivers policy was added to the accident-free requirement. Previously, exceptions had been allowed for accidents wherein the driver was parked legally or stopped at a traffic light or signal.

Insights That Led to the Launching of The Custom Companies, Inc.


The Custom Companies, Inc pic
The Custom Companies, Inc

Perry Mandera guides The Custom Companies, Inc., and provides a host of transportation solutions that meet the needs of clients across North America, including Puerto Rico, and Hawaii. In early 2016, Perry Mandera was interviewed for The Custom Communicator newsletter on the occasion of the company’s 30th anniversary.

Recounting his reasons for wanting to establish a firm that has grown from five to 600 employees over the years, Mr. Mandera described wanting to create a “one-stop-shop” approach that would simplify the lives of shipping managers. This related to sales management experience taking calls that often indicated that clients would be interested in an expanded range of services under one roof.

These insights led to the idea of “One Call Does It All” being taken successfully to the transportation marketplace. As Mr. Mandera remembers it, there were numerous obstacles in the way of attaining specific goals during the first decade. Primary among them was simply convincing customers that their full range of transportation needs could be met by just one group of companies.